In Lecture Exercise F

For this case study, we had to pick 5 hues and write about the mood they are conveying and if they are working well.

As a marketing student, I am interested to know how colours play a role conveying a message to consumers and influencing their purchase decisions, which is why I chose this image of the Himalayan Salt sweets that are incredibly popular in Singapore.

There is a great contrast between the dark black background and the yellow hues of the lemon, emphasising on the lemons as they stand out more and attracts the attention of consumers, and also show the detail that lemons are included in this sweet.

There is also blue utilised for the details of the mountains and ice, emphasising on the cooling effect of the sweet, and this complements the text ‘extra cool’, as blue is often used to communicate the idea of fun and is also a common colour that food industries utilise.

There is also a mix of a warm colour (yellow) and cool colour (blue) and black being the neutral background, creating an overall aesthetically pleasing look where there is no element that overpowers the other.