In Lecture Exercise C

For this week, we learnt about the topic about semiotics and discussed about how there are signifiers everywhere, and what they signify.

This was the advertisement that we discussed about in relation to semiotics and how it works and this is my interpretation of it:

Signifier: The Heinz tomato ketchup bottle being sliced like tomatoes (tomato ketchup bottle made up of tomato slices)

Signified: That Heinz uses fresh and organic tomatoes without any artificial flavouring, and that the consumers can be assured that the tomato ketchup that Heinz is producing is genuine and taste like actual tomatoes

We also discussed an important point about the slogan, which is ‘No one grows Ketchup like Heinz’, which was mentioned by Nadia, a girl who presented her answer, which signifies how Heinz is superior over other tomato ketchup manufacturers, especially emphasising on how Heinz is the freshest and closest to tasting actual tomato ketchup flavour taste.